View From The Dug-Out


posted Jan 24, 2017, 5:37 AM by Wheathampstead Wanderers

Wheathampstead Wanderers aim not just to play football but to promote football.  We seek to place the interests of the players first, creating a positive environment in which to learn and love the game.




- Make our guests feel welcome;

- Put out the cones needed to mark the respect line and respect signs before our guests arrive;

- Ensure the pitch is safe, goals are properly anchored and there are flags on all corner poles;

- Make sure a match delegate has been appointed, wears the MD jacket, and is aware of their duties.




- Provide positive encouragement for all the children, and applaud good play from both teams;

- Let the kids play and enjoy the experience of learning for themselves;

- Allow the coach to provide the coaching;

- Promote and acknowledge good sportsmanship;

- Enjoy the game.


- Make any derogatory or negative comments to, or about, anyone;

- Question the referee’s decisions;

- Raise your voice or shout at the children, coaches, referee or our guests;

- Stand in front of, or pace up and down, the respect line or stand behind the goal;

- Enter the pitch, even if your child is injured, unless invited to do so;

- Expect too much from the children.




- Praise all the children, thank the coaches and referee and enquire after anyone injured;

- Take all litter away;

- Make sure all equipment is backed away and stored neatly;

- Ensure any storage facilities and gates are locked.

If in doubt, sit them out!

posted Jan 14, 2016, 3:04 AM by Andrew Ellis   [ updated Jan 14, 2016, 3:04 AM ]

The latest FA guidance on managing head injuries makes it clear that any player sustaining a suspected concussion, either during training or a game, should immediately be removed from the pitch.  "If in doubt, sit them out".

It's in the DNA

posted Oct 8, 2015, 6:15 AM by Andrew Ellis

On 4 December 2014 the FA unveiled its England DNA philosophy at St. George’s Park with the ultimate aim of creating winning England teams.  It consists of five elements – ‘who we are’, ‘how we play’, ‘the future England player’, ‘how we coach’ and ‘how we support the process’.

Whilst the focus has been on elite player development, with plans to follow for grassroots football, themes within the ‘how we coach’ element should be familiar to WWFC coaches.

‘How we coach’ looks at the way players are developed with all England training sessions built on the following core principles:

  • Use a positive and enthusiastic manner with players at all times;
  • Deliver realistic game-related practices;
  • Use games whenever possible in training;
  • Develop practices that enable the players to make lots of decisions;
  • Connect with the group before the session outlining the aims, objectives and learning outcomes;
  • All sessions should follow The FA Learning cycle (Plan-Do-Review). This is a coaching cycle that ensures players are aware before, during and after the session as to what is required;
  • Value and work equally across the FA four-corner model;
  • Spend equal time delivering, planning and reviewing;
  • Include elements of transition in all practices and sessions where possible;
  • Use a carousel approach in sessions so different practices are organised beforehand to allow players to maximise playing time in training;
  • Use varied coaching styles based on the needs of the group;
  • All sessions will ensure 70 per cent ball-rolling time.

It is not about who we coach, it is how we coach.  Our challenge is always to maximise the learning experience, and that is the same whether we are working at grassroots or with elite players.  So perhaps we should not be surprised that coaching principles held by WWFC are now embedded within the England DNA!

To stick or twist in player position development

posted Mar 9, 2015, 4:16 AM by Andrew Ellis   [ updated Mar 9, 2015, 12:40 PM ]

Interesting article by Nick Levett from December 2013 on the potential benefits for young children of playing in different positions.  Player position development is more than simply saying "you're striker this week".  Players, whatever their age, need to know what is expected from them and time to develop an understanding of different positions.  In order to maximise the learning experience it is important to consider the questions highlighted.

It’s a hot topic in youth football that rears its head regularly, not one that’s as contentious as sideline behaviour or the intricacies of coaching, but still vital in the scope of player development. 

Take these players for example:-

Player 1: over 75 England caps, over 400 Premier League games at centre back.

Player 2: over 100 England caps, over 400 Premier League games at centre midfield

Player 3: over 100 England caps, over 400 Premier League games at left back

Player 4: over 50 England caps, over 400 Premier League games at centre forward

What have they all got in common, other than fantastic careers? 

Well, all of them throughout their youth career played in a different position to the one they made full-time careers in.

Player 1 spent most of his time in centre midfield or as a forward, Player 2 played most of his youth football as a defender or wide player, Player 3 played as a striker and winger most of the time and Player 4 played as a winger.

For young players, the benefits of playing in different positions are massive. Developing a whole round game understanding is a vital part of the education of young players and something that as adults we can help develop reasonably easily. To develop pictures in your mind of different scenarios linked to things that might occur in the game is really important.

For example, I played my main football career at full-back and had all the game on the inside of me, nothing to consider elsewhere and developed certain pictures in my head of how to play.

I have now dropped down a few levels and playing for my friend’s team, he asked if I could play in the centre midfield. WOW! I need a map to play in there!

The game is going on behind me, on both sides as well as in front of me and having never been exposed to understanding how to play in different positions, I find it a real struggle.

It’s just so different. Equally, when there had been injuries in other games and I was asked play in a different position, I simply never had the experience to perform well enough in a different role for the team.

We need to allow players the flexibility to be able to play in different positions and ensure they recognise that it is in their best interests of helping them get better. As a coach, that is our role, to focus on the long term player development. This is a story from one of our senior FA coaches;

"I’d worked with the team for a few years and got them to a position that they could take ownership for their own development. It was an U18 fixture and I can recall our centre forward after the first period coming over and saying “please can I play in centre defence next quarter?” I replied: “Of course, but I need a reason why.”

The player replied: “I have seen their striker causing problems for our defenders and would like to play against him to see if I can learn from his movement to then use it in my own game."

Two things strike me from that story. The first is how smart the player is to recognise that he can learn things to develop his own game and puts the development of that above winning the match or scoring goals right now.

The second is how good the coach must have been to have worked with the team to allow them that mindset and to take risks in the game for their development, over and above the outcome of the game.

The challenge is to get past our own ego first though. We have to put aside the score sometimes and recognise that we have to put the player’s needs first.

This has to be done on several levels; first of all, managing our own expectations about when things might not go as well on a ‘team’ basis as it would do when playing all our best players in their best positions, and also managing the parents.

Working with youngsters and their parents is an important role for any coach.

This is an education aspect, for the parents and the players. Once the children know it will help them become a better player, they may grumble a little but they will understand as long as you are consistent with all the players.

You can’t then play your son or daughter as striker every game if you have declared a policy on rotation of positions. Equally, managing the parents is an important aspect too, explaining to them why you are doing this and the rationale behind this is imperative. If you suddenly just spring this approach on them without forewarning there is likely to be a bit of push back from them, so explain to them the approach at the start of the season.

So what are the options in terms of rotating positions? It will depend on the format of football you are playing and the number of players you have available of course. The challenge is developing a policy you are comfortable with that meets the needs of the children and the club. Some questions to consider:-

How often do players play in a different position?

What information do you give them prior to the game about different roles and responsibilities?

What games do you select players to play in different positions? Tough games or easier games?

How many positions will they play in a season?

How long will they spend in one position to start to understand this before trying a different one?

There are lots of different ways to approach this and as a coach it’s important you understand what and why you are taking the approach that you are.

For example, what are the benefits and trade-offs of playing a predominantly left-footed player on the right side of the pitch? How do you manage this before you put them there? Do you show them YouTube clips of Lionel Messi and explain the benefits of being able to cut in to dribble and shoot? Do you show clips of Steven Gerrard scoring goals with both feet to highlight the importance of being two-footed and practising your weaker foot?

How do you manage the self-esteem of the player when they go down the right wing and then kick it off the pitch because their weaker foot isn’t very good? How do you manage the other players and parents when they kick it off the pitch? (The answer is you praise them for being brave and trying their weaker foot!)

There are lots of things to consider, it’s not simply a case of dropping players into different roles and expecting great returns. Things take time to learn and develop. Top developing professional clubs recognise this too – Ajax, for example, rotate youth players around a triangle of three roles in one season; playing right back, right centre back and right midfield in their 4-3-3 system.

So the challenge for you as a coach is not to pigeonhole children from a young age. Just because they are big today doesn’t mean they will always be the biggest and therefore they don’t always have to play in central defence.

Develop a policy with your club, involving all the different groups to do what is best in the development of the players.

That simply has to be the focus – developing a long term love of football and an all-round ability to play in our wonderful team game.

Latest Head Injury Advice

posted Nov 26, 2014, 6:31 AM by Wheathampstead Wanderers

We would recommend that all coaches and parents read the advice below regarding head injuries. Attached is a handy printable version too.

To help identify concussion in children, youth and adults



Concussion should be suspected if one or more of the following visible clues, signs, symptoms or errors in memory questions are present.

 1. Visible clues of suspected concussion

Any one or more of the following visual clues can indicate a possible concussion:

  • Loss of consciousness or responsiveness
  • Lying motionless on ground / Slow to get up
  • Unsteady on feet / Balance problems or falling over / Incoordination
  • Grabbing / Clutching of head
  • Dazed, blank or vacant look
  • Confused / Not aware of plays or events


2. Signs and symptoms of suspected concussion

Presence of any one or more of the following signs & symptoms may suggest a concussion:

  • Loss of consciousness
  • Headache
  • Seizure or convulsion
  • Dizziness
  • Balance problems
  • Confusion
  • Nausea or vomiting
  • Feeling slowed down
  • Drowsiness
  • “Pressure in head”
  • More emotional
  • Blurred vision
  • Irritability
  • Sensitivity to light
  • Sadness
  • Amnesia
  • Fatigue or low energy
  • Feeling like “in a fog“
  • Nervous or anxious
  • Neck Pain
  • “Don’t feel right”
  • Sensitivity to noise
  • Difficulty remembering
  • Difficulty concentrating


3. Memory function

Failure to answer any of these questions correctly may suggest a concussion.

  • “What venue are we at today?”
  • “Which half is it now?”
  • “Who scored last in this game?”
  • “What team did you play last week / game?”
  • “Did your team win the last game?”


Any athlete with a suspected concussion should be IMMEDIATELY REMOVED FROM PLAY, and should not be returned to activity until they are assessed medically. Athletes with a suspected concussion should not be left alone and should not drive a motor vehicle.


It is recommended that, in all cases of suspected concussion, the player is referred to a medical professional for diagnosis and guidance as well as return to play decisions, even if the symptoms resolve.



If ANY of the following are reported then the player should be safely and immediately removed from the field. If no qualified medical professional is available, consider transporting by ambulance for urgent medical assessment:

  • Athlete complains of neck pain
  • Deteriorating conscious state
  • Increasing confusion or irritability
  • Severe or increasing headache
  • Repeated vomiting
  • Unusual behaviour change
  • Seizure or convulsion
  • Double vision
  • Weakness or tingling / burning in arms or legs



In all cases, the basic principles of first aid (danger, response, airway, breathing, circulation) should be followed.

Do not attempt to move the player (other than required for airway support) unless trained to so do

Do not remove helmet (if present) unless trained to do so.


from McCrory et. al, Consensus Statement on Concussion in Sport. Br J Sports Med 47 (5), 2013

Working with 14-16 year olds. Preventing Drop-Out

posted Nov 5, 2013, 2:42 AM by Wheathampstead Wanderers

This is another great article from Nick Levett - focussing on the 14-16 age group, but there's plenty of relevence to younger kids too.
Changing times...the emergence of a young adult

Across the country we have a challenge in youth football - when we get to U14 and upwards we start to see a decline in young people playing the game. This continues as a challenge in the transition from youth to adult teams and it all falls in line with a time young people experience some of their biggest changes. As well as growth and maturation developments being at their fastest for many young people, it coincides with exam pressures and a shift in their priorities too. As a young person eleven years old and below, their interest is in pleasing adults and as they get older, this shifts into impressing their peers before they start to connect to others and the world around them.

When you listen to young people going through these teenage years it is fascinating to hear their insight into what they would like their experiences to be. This article will look at the demographic of young people in the 21st century; share some research from young people on why they are dropping out of the game and their views. You may not agree with these from your experiences, but these aren’t your experiences, these are the views of the people we spoke to and therefore cannot be written off or ignored.

When asked about the things they love about football, this was their feedback... (the bigger the size of the word, the more important to them it was)

It is clear from this that the ‘team’ and social outcomes from young people in this research, 14 – 16 year olds, is one of the biggest things they love about the game. Fun is hugely important for their continued participation, as is the ability to practice their skills. Notice also some of the words that aren’t as important from the perspective of young people too. Interesting that competition is bigger than winning and this fits from my experiences of speaking to young people – they want a competitive match every week, not a 15-0, but don’t get hung up on the outcome of the game as long as some adults do.

Some questions to consider:
How do you foster and develop teamwork?
Do you recognise the importance of teamwork and therefore plan to develop this as much as you plan for technique and skill development?
Having fun is a massive outcome for young people; do you create an environment that enables this to happen (on their terms, not yours)? 
Do you inadvertently focus on the smaller words rather than the bigger words because they might be your outcomes?

When asked about the reasons they joined a club, this was their feedback...

A mixture of outcomes here which suggests young people enter the game with a variety of different intentions. It is evident they want to be with their mates, aligned with what they love about the game, but that they also want high standards. They want an organised competitive match, with a qualified referee on some decent facilities. Winning is important as they get older and this starts to become evident here and there is also still a hope of being scouted by a professional team. 

Some questions to consider:
Does your approach align with their motivations and drivers?
Have you asked the players what they want from football?
Do you deliver the outcomes they are hoping for from their football experience?
How do you ensure there is opportunity for all to play in a professional environment?

When asked about the reasons they stopped playing football, this was their feedback...

Many of the reasons they stopped playing were extrinsic to their own thoughts; not getting any game time (decision made by adults), not getting picked (another made by adults), too competitive (influenced by adults), bullying (not managed by adults) and quality of training (led by adults). If we are going to ensure we keep young people in the game to transfer to become adult players these are things that we can manage better. There are factors on there we cannot influence as easily; girls, exams and school work, but there are many we can.

Have a read of many of the small words on there, does it scare you that adults are acting that way and causing young people to stop playing? It certainly does for me! Things like; arguing, angry parents, drills etc. Equally, things can be combined, such as if the negative situation causes one player to leave, and that’s their friend, one player leaving often becomes two or three because the reason they are there is friends in the first place.

Some questions to consider:
What can you easily influence and change to make the situation better?
How do you need to change personally?
What are the controllable factors you can make better and invest energy into rather than the uncontrollable elements?

Quotes from young people
These are all genuine quotes from players that have lapsed playing or felt like they were going to stop playing football. There are some really crucial messages we cannot afford to miss here.

“The A team is a lot more serious than the B team. Everyone wants to play on the B team.”
“You feel a bit sad if not picked, just sat watching the game.”
“As a kid you want to be a professional. As you get older you start to ask ‘where do I go from here?  Will it happen for me?”
“Training is too tedious. It’s the same every week and they do too much stamina training.”
“The parents take it more seriously than we do.”
“If it’s not fun, you don’t look forward to it.”
“There is more pressure than when I started out. You get punishments like 3 laps round the pitch if you do something wrong.”
“Your mates are like ‘come out’, but you have to train. I’d prefer to be out with my mates.”
“It takes up too much time. I have other things to do like school work. I need to study for exams.”
“The club expects you to give them priority. They expect you to turn up to training instead of doing homework.”

Many of those ring any bells if you have coached older players? Many on there we can influence? I definitely feel there are a number we can certainly affect which means we can keep more players in the game for longer. We might need to consider a number of things moving forwards if we are going to address some of these issues, things like;

- alternative/later times
- making it more affordable
- more appropriate training for young people, with variety and ownership
- summer leagues
- youth leagues to make allowances for exams being a priority

In summary, coaching young players in their teenage years can be a challenging time. We all know about the hormonal changes going on and sometimes they can be difficult but they are just finding their way in the world. They are ready for more responsibility and get frustrated when they don’t get this. Your challenge as a coach is to manage when you start doing this together, developing them as decision makers in different ways, and giving them a voice on things that truly matter to them.

The best coaches I have seen working with older youth players make this look easy – they enjoy the company of teenage boys and don’t treat them like they are still 8 years old. They allow them to lead on the warm up, recognising that they have done GCSE PE and Sports Leaders qualifications and know plenty about the human body, they use current coaching methods that don’t involve just telling players what to do the whole time and they make the environment feel like it’s all about them, not the coach. Easy, when you look at it that way...

Nick Levett

FA National Development Manager (Youth Football)

Twitter: @nlevett


WWFC and the Pushy Parent

posted Oct 25, 2013, 1:58 AM by Wheathampstead Wanderers

Much is being made at the moment within the world of football of SAF’s autobiography, FA Commissions and whether Messi, Ronaldo or indeed Ibrahimovic will set the World Cup alight next year in Brazil, which thankfully England will now play a part in. However, the recently outspoken Gary Lineker has written an excellent  article in the NewStatesman that grabbed my attention and goes to the heart of one of the biggest challenges we face at the grassroots level and can be read at the following link:


Yes, the pushy parent. We’ve all seen them. We all know who they are. In the main we all stand back and let it go on. But does this actually help?


The pushy parent clearly has his or her heart in the right place and just wants their child to give their best. Unfortunately as we should all know through many years of being on this planet it is impossible to be at your best at everything every single second of the day and many of these times we simply have no reason why this happens. We’ve all been there trying to do our best and for no reason known to man it all goes ‘pear-shaped’. So let’s understand young kids that are still learning the game and generally prone to more errors are only going to be victims here more often.


The last thing they want is their mum or dad bailing them out from the touchlines, “Come on Johnny, your great granny who can’t walk could do better with her eyes shut…”. How is that kind of comment ever going to help young Johnny??


It is a proven fact that kids thrive on positivity and encouragement and the FA have done studies that evidence this. It is also proven that if young players have no fear of trying out new techniques and skills their development will accelerate. Knowing they can try a trick or try kicking with their ‘weaker’ foot and potentially make a mistake without fellow players, coaches and parents shouting at them afterwards will inspire confidence. It will also stop this country producing robotic-type players that have stalled the game at a higher level and instead see more technically advanced players coming through.


It is one of our jobs as coaches to completely take away this fear. We all see players show wonderful technique in training but then struggle when it comes down to matchday. The human brain is a right bugger here but we can help train it to become more confident and with mini-soccer teams now playing in unpublished leagues all emphasis should be taken away from results and placed on the longer-term development of the players which should provide the right environment for this to flourish.


We can also help this by communicating with our parents at the start of the season and regularly through the season. WWFC has a Code of Conduct that players and parents all sign into. I also used to send a separate Code of Conduct out to the parents of the team I coached at the start of every season explaining what I expected. Certainly no coaching from the sidelines and only positive encouragement, to both teams.


We will always come up against teams where the parents are far more aggressive and we must learn to ignore these. In these circumstances the Match Delegate should speak to their counterpart and if there is no improvement they should then speak to the referee.


The issue over the pushy parent is a subject that can spring eternal debate and I like the suggestion within Lineker’s article that some academies insist on parents being quiet and only clapping. Maybe this is something you could look to introduce with the prior agreement of the opposition in a game in the not too distant future. If you do I would be really interested to hear how you felt it either helped or hindered the players.


The other thing we all know is that the kids do feel pressure when playing and most of that is due to the expectation levied on them from their parents clearly wanting the best but only giving the tools to prohibit this development. Again this is where us coaches come in and have to communicate effectively with the parents and talk through our longer-term development plans and how they too can play a key part in this.


So let’s all think about how we can take the fear away from our players, how we can all help accelerate their development. Here are some suggestions among many more examples I’m sure you can all give me:

·         Take on the academy example where parents can only clap and not cheer/ shout…

·         Talk to your players alone about the support from the touchline and give weekly feedback via e-mail to parents on this – maybe give them a mark out of 10!!

·         Tell your parents to bring along picnic/ garden chairs and watch the match sat down so now they see the game at the same level as most of the players – this may completely change the whole context of how they view the game.

·         Empower your matchday delegate to ensure the sidelines are a positive environment.

·         Don’t be afraid to speak to any pushy parents. Remember you’ll have the full support of the WWFC Committee behind you in dealing with such issues.

·         As a coach go through a whole game (i.e. before, during and after) without talking to the players about the result. Put the whole emphasis on enjoyment and working on certain techniques you’ve been focusing on.

·         During game time be a passive coach. Don’t bark out orders from the touchline. Let the kids develop through their own trial + error.

·         Make sure that during the course of any training session or any matchday you give at least one piece of positive feedback to every single player and maybe focus this on when they tried something different which on this occasion didn’t come off.


I could go on for ages on this topic but if we can make this work then the future for the game is only going to be brighter. From my regular visits to Butterfield Road I’ve seen many fantastic players across all age groups and little things like the above will ensure that not only do they thrive but also that all the other players develop faster and suddenly become great players as well.


Until next time have a fun weekend and make sure you all enjoy your games.





Our FDO On Greg Dyke's FA Chairman Speech

posted Sep 5, 2013, 1:26 AM by Wheathampstead Wanderers

Hi All,
Article from our Football Development Officer (FDO) - Kevin Lennon.
I’m not sure if you’ve managed to catch the speech yesterday from the new Chairman of the FA, Greg Dyke. If not make sure you find time to catch up on it


For me it was very refreshing that someone at the head of the game in this country has come out with such an open speech and wants to address the problems that many have seen for so long but haven’t been prepared to do anything about it. I guess the proof will be in the pudding as to whether he’ll be able to drive any plan through the likely political hurdles he’ll face within the game but one thing that I can assure you that will come out of this will be a focus on better coaches at the grassroots level.


This is the most important level in the whole game as this is where the kids start playing and it captures them in their golden years of learning. This relates to me, you and all the other coaches we come across at Butterfield Road and other playing fields in Hertfordshire on Saturday and Sunday mornings.


But as Henry Winter points out in The Telegraph this morning ( it is not just about the quantity of coaches at this level – there are already around 400,000 unpaid volunteers across the country involved – but the QUALITY of these coaches.


How can we as coaches expect our kids to get the best development if we are not equipping ourselves by attaining the knowledge to execute this.


Ask yourself whether you would like your own children to go to school and get taught by unqualified teachers? If not, then why should we expect parents who have paid a meaningful registration fee to hand their children to unqualified football coaches.


So as much as the FA and media can talk about the quality of grassroots coaching it is ultimately up to us as individuals at this level to grab the bull by the horns and ensure we get appropriate qualifications and then not just rest on our laurels but ensure we continue to learn and continually look to become better coaches.


Wheathampstead Wanderers is fully behind coach learning and this is why as a Charter Standard club we want EVERY team to have at least one FA1 coach. The Club covers the cost for these courses and we are also supportive of coaches that want to progress onto either FA2 or the Youth Modules – all very excellent courses and a good step-on from the FA1, which barely touches the surface and ultimately is like your old ‘red’ ribbon you got in swimming when as a kid you swam a width of the pool for the first time!


If you are committed to being a coach then you should also look into registering as a FA Licensed Coach, which is another step in helping create a better coaching culture. It is now FREE to sign up (although there are extras you can pay for). The FA Licensed Coaches’ Club website has plenty of online coaching resources and regular news, video sessions and features from leading coaches in the game while you can also get regular opportunities to win tickets for England home games and training sessions. As part of your licence, you are committing to a minimum of Continuous Professional Development (3-hours p.a. for a Level-1 coach and 5-hours p.a. for a Level-2) but this can be easily obtained from courses or coaching events offered by Herts FA or even just attending the FA Licensed Coaches Annual Conference, which again this year will be held at St Georges Park. To register as a FA Licensed Coach click on


Rome wasn’t built in a day so we’re not going to suddenly become world beaters overnight here, however, if we can look to become the best coaches we can (recognising we’re all volunteers and have other commitments as well), can drive forward the philosophy of the game directed from people such as Nick Levett and can show a strong passion and commitment then we can all do our own little bit to help raise standards and create a legacy we can all enjoy when we’re sat back in our armchairs in later years with our slippers on while smoking our pipe!!





Wheathampstead Wanderers Youth Development Coach

Great Twitter Quotes Part 2..

posted Aug 30, 2013, 12:32 AM by Wheathampstead Wanderers

As we've been tidying up WheatoFC Towers prior to the new season, we came across another set of great quotes that we have noted from Twitter over the past year. Have a look, there are some gems here...

‏@nlevett  4 Feb: Grassroots football is not about the amount of trophies you win. It is about the difference you make to young people.

‏@nlevett  6 Nov:  Adults telling kids what to do during games is similar to parents doing their kids homework. Might get 100% tomorrow but limited long-term.

‏@Samanthagriff17  21 Sep:  Intresting quote from Ray Lewington "we teach our players if in doubt stay on the ball" who does this with grassroots kids? @CoachingFamily

‏@DanAbrahams77  17 Sep:  The brain is like velcro for negatives but like teflon for positives - footballers must learn how to manage this mindset challenge

‏@nlevett  5 Sep: Note to coaches/parents. Defeat isn't the same as failure. Defeat is an inevitable outcome at some stage and a healthy part of growing up.

‏@DanAbrahams77  20 Aug 12:  A coach must teach a footballer to stay in the present. Your team should never lose, they should only run out of time

‏@YouthFitnessGuy  21 Jul 12:  The sound of children playing is the sound of children learning.

‏@VictorSatei  13 Jul 12:  Yelling from sideline = nervous players = more mistakes = more yelling from sideline = a vicious cycle! Ahhhh! @coaches_ont @CoachingFamily

‏@DanAbrahams77  13 May 12:  If you want to create a winning team then avoid the word 'win' in your team talk. The processes take care of winning

‏@DanAbrahams77  6 May 12:  A coach should teach a young player how to speak to herself during the game. His inner voice mediates his confidence, focus & intensity

‏@DrDickB  23 Apr 12: @nlevett very good!!!  i once wrote 3 KEY LAWS OF CHILD DEV. 1) ch is not a mini adult; 2) ch. is not a mini adult; 3) ch is not a mini adult

‏@DanAbrahams77  9 Apr 12 :  Referee's have always made decisions people don't with it in the moment and move on quickly. That's a winner's mindset

‏@Sports_Greats  6 Apr 12:  It is better to be defeated on principle than to win on lies. -Arthur Calwell

‏@DanAbrahams77  2 Apr 12:  The brain's propensity to dwell on mistakes can be a tougher enemy to overcome that the footballer's opponent

‏@Sports_Greats  2 Apr 12:  My responsibility is leadership, and the minute I get negative, that is going to have an influence on my team. -Don Shula

‏@DanAbrahams77  1 Apr 12:  A footballer's focus during a game easily wanders. It's the way the brain is designed. She must have small targets during the game to focus

‏@LegendaryCoach  30 Mar 12: The BEST dribblers become the BEST passers when they are older, this is well known amongst program/curriculum builders...

‏@LegendaryCoach  30 Mar 12:  Coaches please, if you coach in the young ages, please encourage the dribble... Be aware that they will fail, don't chastise them for it..

‏@LegendaryCoach  29 Mar 12:  Think about what YOU wanted in a coach, be that inspirational figure for your players... Be funny, challenging, supportive, upbeat..

‏@DanAbrahams77  29 Mar 12:  Pele didn’t play perfectly. Nor did Maradona. Lionel Messi doesn’t play with perfection. Perfectionism kills footballers. Play with freedom…

‏@Sports_Greats  19 Mar 12:  You are never really playing an opponent. You are playing yourself... and when you reach your limits, that is real joy. -Arthur Ashe

‏@Sports_Greats  18 Mar 12:  You're never as good as everyone tells you when you win, and you're never as bad as they say when you lose. -Lou Holtz

‏@Soccerstarzltd  17 Mar 12:  Junior coaches over the weekend remember its only a game! Remember the enthusiasm that u had as a kid going 2 play and share in it with them

‏@DanAbrahams77  14 Mar 12:  Perfectionism slows speed of thought on the pitch. A coach must send the message that 'mistakes happen' to a young player. Play with freedom

‏@LegendaryCoach  14 Mar 12:  Create a fun, positive, environment, that is intense for the players, go after teams when you play them, attack, give the players freedom...

‏@LegendaryCoach  14 Mar 12:  Secure coaches know that they don't have total control of the results, only THE PROCESS, but make that process the best it can be...

‏@antmccool7  1 Mar 12:  The same people moaning about England not having technical ability r the same 1s shouting at little kids to WIN! #changeyouthchangeengland

‏@DanAbrahams77  23 Feb 12:  A winning mentality requires an exact look at the process of winning. Process first, outcome second...or...form follows function

‏@WheatoFC  13 Feb 12:  "The problem is, in England you teach children to win the game. In Spain, we teach children to play the game" - Jose Mourinho, 2010.

‏@DanAbrahams77  9 Feb 12:  A footballer will play as well as his self-image allows him to

‏@PavlW  30 Jan 12:  a) Messi has most unsuccessful dribbles in La Liga for 3rd year running.  b) 21 goals in 19 games and won 3 ballon d'or.  Risk vs Reward!


And my own personal favourite...

‏@DanAbrahams77  11 Feb 12:  A coach's voice travels with a player...always!

Licensed Coaches Conference At St Georges Park

posted Dec 11, 2012, 3:03 AM by Wheathampstead Wanderers

The FA Licensed Coaches' Club Conference 2012 (Levels 1+2)
As a paid-up member of the FA's new Licensed Coaches Club I was fortunate enough to attend the 2012 annual conference over the first weekend of December. Last year this was a 1-day event at Wembley Stadium but this year the event for Level-1 and Level-2 accredited coaches was held over 2-days at the fantastic new facilities at St. George's Park and under the banner "Shaping the Future".
First off a few words about SGP. Spread over ~330-acres there has been a lot of hype about the new £100m facilities that will be the base for 24 different England squads across different ages and across both male and female football. All I would say is that the facilities have to be seen to be believed as they are simply amazing and all of the 300-odd coaches that had assembled from all over the country were equally impressed. Much has been said about the FA's commitment to coaching the coaches and putting an emphasis on developing the technique of our young players and we have seen that with the changing philosophy through extended initiatives as rolling subs, unpublished leagues at younger age groups as well as the introduction of the pathway to 11v11 via 5v5, 7v7 and 9v9 before finally getting the boys onto the larger pitches. The FA has recognised that having this all in place is of no use if the young kids playing are not being coached properly so huge investment has gone onto the coaching side and SGP is a centre which will be accessible to not only elite coaches but also the likes of us in grassroots football.
The conference itself was a great opportunity to mix with like-minded coaches from all the country that share a common passion and that is in training and developing children in football. There is a cross-mix of coaches with some coming from professional academies but the majority from clubs just like WWFC and there certainly is no elitism as I even found myself in a 1-on-1 chat round a table helping solve out a problem that a coach from a Premiership academy was having issues with.
The conference itself was a mix of presentations and attending practical sessions being held by various National Development or Professional Club Academy coaches. The event was started off by Sir Trevor Brooking and Les Howie, Head of Grassroots Coaching. The next presentation was an Olympic and Paralympic Report with the panel including Jessica Ennis' coach, Tony Minichello. This was a fascinating insight not only from the perspective of coaching the best in the world but also into views of coaches from different sports, something that the FA is increasingly encouraging coaches to open their eyes to.
The practical sessions I attended on the first day were on one of the 11 outdoor pitches and the one that is the replica of the Wembley pitch that England will train on before games. The first session was "Ball Retention and Possession for u12's-u16's" with the second session being "Game transfer from 7v7 to 9v9 to 11v11". The coaches were miked up and talked us through each 1hr 15min session while they also had colleagues on the sidelines talking to us about any questions we had. These sessions are fascinating and a great learning opportunity whilst seeing the enthusiasm of these coaches (who you'll see on many FA videos through your Level1, 2 or Youth Module courses) just makes you want to get your tracksuit and boots on and get out there and take another session.
Following a couple more presentations, then a tour of SGP and a quick change of clothes there was a 'gala' dinner in the evening where the after dinner speaker was ex-Bolton manager Owen Coyle with the chair, Mark Clemmet from the BBC, pulling no punches but again another really interesting and enjoyable part of the weekend made all the better over a few pints of Stella, which continued into the bar in the evening as we watched the re-run of England thrashing the All Blacks!
Owen Coyle spoke again the following morning before we went on to what was the highlight of the weekend for me. Dr Steve Peters, Consultant Psychiatrist to UK Athletics, British Cycling and Team Sky Pro Cycling gave a talk entitled "Managing the Mind to Optimise Performance". The audience were spellbound hearing Dr Peters talk about the Inner Chimp and in a quick summary how he has progressed from dealing with serial killers and psychopaths to elite sportsmen as Bradley Wiggins, Sir Chris Hoy, Victoria Pendleton, Craig Bellamy and Ronnie O'Sullivan amongst others. It was a fascinating insight and just a shame that it was condensed into little over one hour as most people could probably have listened to him all day. For those that want to know more he has written a book called "The Chimp Paradox". It's now in my pile of good books to read so I'll be happy to let people know more once I've found the time away from planning training sessions etc. to get my head down and read it!
The next two sessions I decided to attend were thankfully indoors given how cold it was outdoors on the Saturday afternoon and these were held on the amazing full-size 4G pitch (picture attached). The first session was one around "Behaviour Management" and given how excited some of the boys I train can get I certainly picked up a few tips here for immediate use, with the most important around planning the social side of the session as much as the technical side - those who have done their FA Level 1 and studied the 4 Corners should understand what I mean here. My final session was "Developing Possession" which was also good but the boys doing the session (Derby u16 development centre players) were certainly a few steps ahead of my u11 Tigers!!
We ended back in the warmth of the main building where Brendan Batson, who many of you will remember playing in that great West Brom team under Ron Atkinson but who since has made a name for himself through the PFA and as a football consultant. He talked through the coach bursary programme in place for black and Asian coaches that are currently hugely under-represented in the coaching fraternity.
This was an extremely well-organised event from the few people involved in FA Learning that get involved with the FA Licensed Coaches Club.  To-date you have been required to pay an annual subscription for membership and this year the fee has been scaled as to what service you require. Once you do join you get access to a members-only website that has a plethora of coaching material and drills/ computer-animated videos all based on the FA's latest bible - The Future Game. You  an also get a coaching magazine/ booklet entitled 'Boot Room' that comes out 3-4 times a year and is full of coaching related articles from top coaches in the UK and around the world. The FA Licensed Coaches Club is open to all coaches that have at least attained Level-1 and kept their accreditation current. They are looking to make this free to join next year although I guess there will be a climbing scale for the additional resources. If you want to know more then click on
As a final message. There are over 400,000 volunteers every week taking part in football of all ages across England and around 79% of all youth clubs have a licensed coach. Much has been said recently about the volunteers that made the Olympic and Paralympic games such a great spectacle but every week rain, shine, frost or with those bloody cold winds over Butterfield Road we'll get out and make sure kids of all ages have the opportunity to participate in the world's finest sport and in the main get some thoroughly good coaching in life as well as football. Most weeks we don't get any thanks for that but it was great to hear people like Sir Trevor Brooking and Owen Coyle say that we are the true unsung heroes of the game without which the professional game in this country would be nowhere like it is now. The game is supported by the grassroots at the base and we are those volunteers that can help shape the future...
Kev Lennon
U11's Head Coach

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